- 289-259-8059
- scott@geekcertified.com
- Mon - Fri: 9:00am - 5:00pm
An Evening of AI Innovation and Networking
Monday, December 22nd, 2025 | 6:00 PM – 8:00 PM
Ron Joyce Centre – Burlington Campus
DeGroote School of Business, McMaster University
4350 South Service Road, Burlington, ON L7L 5R8
This is the 7th and final lecture of the 7-week micro credential course, opened to special guests of McMaster University and Scott Wilson.
Jim Harris is one of North America’s foremost thinkers on AI and disruptive innovation. Ranked as one of the continent’s top 10 speakers by Association magazine, Jim has delivered keynotes to American Express, IBM, Walmart, and the UK Cabinet Office. He has also advised prime ministers and presidents internationally on AI policy and implementation. His insights on artificial intelligence and digital transformation have helped organizations worldwide navigate the unprecedented changes reshaping our economy and society.
With over 15 years of leadership in internet marketing and AI solutions, Scott Wilson has been pioneering AI implementation strategies for businesses across North America and beyond. In this session, Scott will share practical AI applications and showcase real-world results from his “AI Essentials for Marketing Professionals” micro credential course. One selected student will present a fully functioning AI marketing tool they built during the course, demonstrating the practical skills and real-world applications that participants master in just seven weeks.
Week 7 – The Future of Work: Presenting Your AI System and Scaling What You’ve Built
The final week emphasizes integration, presentation, and forward planning. Students showcase their custom GPTs, automations, and dashboards, share insights from their projects, and discuss the future of AI in business. Topics include scaling AI systems responsibly, data governance, ethical deployment, and positioning AI expertise for career advancement.
✓ Cutting-Edge AI Insights – Learn how AI is revolutionizing industries from two top Artificial Intelligence Keynote Speakers
✓ Practical AI Applications – See real AI tools created by professionals like yourself
✓ Student Success Story – Watch a beginner-turned-creator present their AI marketing tool
✓ Networking Opportunities – Connect with AI enthusiasts, innovators, and business leaders
✓ Q&A Session – Get your AI questions answered by industry experts
✓ World-Class Venue – Experience McMaster University’s state-of-the-art Ron Joyce Centre
Value: $100
Special Guest Price: FREE (Registration Required)
Who Should Attend:
Business professionals, marketers, entrepreneurs, educators, and anyone interested in understanding and leveraging AI for competitive advantage.
Networking & Refreshments: The final 25 minutes (7:35 – 8:00 PM) will feature refreshments and networking opportunities to connect with fellow AI enthusiasts and innovators.
This exclusive event is complimentary for guests of Scott Wilson and McMaster University Special Guests.
To secure your spot, please register on Scott’s guest list:
Email: scott@geekcertified.com
Phone: (289) 259-8059
Space is limited. Register today to guarantee your seat.
Ron Joyce Centre
4350 South Service Road, Burlington, ON L7L 5R8
Free parking available on-site.
Building hours: Monday-Thursday 7:30 AM – 10:30 PM
Hosted by McMaster University DeGroote School of Business
Presented by Scott William Wilson
Don’t miss this opportunity to be part of the AI revolution. Register now!
McMaster University’s DeGroote School of Business has launched AI Essentials for Marketing Professionals, a hands-on microcredential designed to give marketers practical, production-ready skills as artificial intelligence rapidly reshapes the profession. This course begins on Monday January 19th.
The launch reflects a clear market shift. Recent research shows that eighty-five percent of marketers now use AI tools for content creation, with eighty-three percent reporting increased productivity after adoption. According to HubSpot’s Twenty Twenty-Five AI Trends Report, content creation—including email marketing, social media, and blog development—remains the most common application of AI in marketing today.
The program was designed by Associate Professor of Marketing Ruhai Wu in consultation with industry contributors, including Scott Wilson, founder of GeekCertified. As co-instructor, Wilson brings extensive experience implementing AI systems for real-world marketing teams and provides personalized coaching throughout the seven-week program.
“Most marketers know AI exists,” says Wu. “What many still lack is the ability to design AI systems that integrate into daily marketing operations and deliver sustained competitive advantage. In this program, participants build production-ready tools they can deploy immediately, including custom GPTs for SEO, automated analytics workflows, and AI-linked dashboards.”
While AI adoption has delivered measurable productivity gains—often saving marketers five or more hours per week—many organizations struggle to move beyond experimentation. Issues such as data privacy concerns, limited technical expertise, implementation costs, and ongoing risks like AI hallucination and AI amnesia continue to block effective, scalable use.
The AI Essentials microcredential directly addresses these challenges by focusing on structured system design rather than isolated tools, helping marketers turn AI from a novelty into dependable infrastructure.
The curriculum is built for immediate application. Participants learn advanced prompting strategies, develop custom GPTs for their own use cases, create AI-powered SEO and paid media workflows, and build decision-ready dashboards. By week seven, participants present fully developed AI systems ready for deployment within their organizations.
“We’re past the point where AI is optional,” says Wilson. “The professionals succeeding today treat AI as a force multiplier. This program gives marketers the custom systems companies actually need to boost productivity.”
The program is designed for current and aspiring marketing professionals at any career stage, as well as business owners, executives, and entrepreneurs seeking practical AI skills with measurable outcomes. No prerequisites are required, reflecting the reality that AI literacy has become essential across the profession.
The seven-week program is delivered fully online and combines live lectures with hands-on projects, making it accessible for working professionals.
Microcredential for marketers, business owners, entrepreneurs, and students
Practical skills for applying AI in modern marketing environments
Covers AI fundamentals, content generation, marketing research, SEO, social media, advertising, and email marketing
Evaluation based on an instructor-assigned applied project
Fully online format, approximately ten to fifteen hours total, including live lectures, tutorial videos, and practice assignments
Registration now open with limited seats available
Cost: Five hundred dollars
For more information or to register, visit DeGroote Certificates and Microcredentials.
McMaster University’s DeGroote School of Business has delivered digital marketing education for more than a decade, combining academic rigour with strong industry relevance. Its executive education programs emphasize practical, immediately applicable skills aligned with real market demand. Through partnerships with leading marketing agencies and Fortune Five Hundred companies, DeGroote ensures its curriculum reflects current practices and emerging trends.