When using a popular search engine such as Google, how often do you typically look past the first few pages of search results? If you are like most, the answer is slim to none.
A 2014 study concluded that the first page of Google will generate around 70% of organic clicks, while the second and third pages of results receive just under 6%.
With that in mind, search engine marketing speaker Scott Wilson, CEO of GeekCertified.com, can’t express enough how important it is for your business to rank on the first page of a search engine results. The success of your business may count on it.
Google performs roughly 3.5 billion searches per day, and with millions of businesses worldwide fighting to compete for the attention of consumers, your business is no different.
Search engine marketing (SEM) is a key strategy used to increase the exposure and search engine rankings of your business through the use of paid and non-paid advertising. These advertisements come in all shapes, sizes, and forms, and can be text-based or product-based. You may pay a flat fee for an agreed upon length of time, or you may pay a fee for each time your paid ad is clicked. Typically, the more you pay for an advertisement, the higher you will be ranked in search engine ads. What is most important about search engine marketing is the fact that you are given the opportunity to be highly visible to potential customers currently searching for a product or service you offer with motivation to make a purchase.
With over 60% of consumers admitting to using search engines to do research about products or services before committing to a purchase, making your business more visible on search engines will be extremely beneficial.
The concept of search engine marketing may be enticing, but it’s vital that you and your marketing team understand it and how to develop an effective strategy to implement.
Scott Wilson is the CEO and founder of GeekCertified.com. With a vast number of years of experience in the internet marketing industry, Scott has developed a strong reputation as an SEM speaker around the world. He has been a search engine marketing presenter in Canada, the United States, Israel, and Columbia. Scott has been ranked by PROFIT magazine as an essential speaker and resource for the CEOs of the fastest growing companies. He is regularly invited to be a yearly speaker to the CEOs of the PROFIT 50 and PROFIT 100 fastest growing companies.
Known as a dynamic search engine marketing presenter, Scott will provide attendees with practical, proven strategies for increasing ROI and creating new customers in a cost-effective manner.
Although he is a well-known search engine marketing speaker, he has also hosted a vast number of SEM workshops and seminars for small and large businesses. Having an exceptionally knowledgeable search engine marketing presenter such as Scott to lead a workshop has its benefits: you are able to work directly beside him, learning about SEM, effective strategies, and having the ability to ask any questions that come to mind. Scott enjoys leading workshops and seminars for audiences of any size.
While presenting as an SEM keynote speaker, he offers businesses the opportunity to learn from authentic examples he has experienced himself.
When Scott attends your next meeting, conference or AGM as an SEM speaker, everyone in attendance will learn key performance indicators for successful marketing campaigns, secrets of success for winning business online, classic mistakes advertisement agencies and website design firms make that undermine the effectiveness of marketing, and much more. Scott respects his role as an SEM keynote speaker and uses captivating presentations that are specifically designed for decision makers, empowering them with the necessary knowledge to make the best business decisions utilizing proven SEM strategies.
Although Scott is one of the most well-informed search engine marketing speakers, it is important to note that his knowledge expands far beyond SEM. He can also assist your business in other marketing strategies, including:
As an experienced search engine marketing speaker, Scott believes SEM is a great opportunity to completely beat the competition and appear higher up in search engine rankings.