What is SEM or Search Engine Marketing?

Search engine marketing is one of the best ways to grow your business. It involves using paid advertisements that will appear on search engine results pages or SERPs. Retailers bid on keywords that users of Bing and Google enter while searching for services or products. SEM campaigns guarantee that a retailers ads will appear as a result of search queries using those keywords. So as you can see a SEM campaign is very effective targeted advertising.

The greatest strength of SEM marketing is that it offers retailers the opportunity to place their ads in front of motivated customers, customers who are looking for the exact products or service that the retailer offers.  It’s the potential customers keywords that active the ad placement, so you can hit a homerun, or make a sale every time. The effectiveness of this approach his can be a hit and miss affair unless the retailer is working with an experienced and savvy SEM marketing organization.  That’s where the talented team at  comes in.

Search Engine Marketing Designed By the Best in the Field

At Geek Certified our CEO is Scott William Wilson. Scott’s been in the Internet marketing business since day one.  He’s a leader in the field and recognized across the continent and around the world as a leader in the field of SEM strategy and SEM campaigns. He’s worked successfully with startups and Fortune 500 companies to capitalize on the ever expanding world of online retail sales.

An effective search engine marketing campaign can take your business to levels you have never dreamed of.  The fruit is there for the picking. All you need is the right tools to bring potential customers to your online retail operation.  Scott and his experienced team at Geek Certified have the tools to find you customers you never knew existed. For a reasonable cost, that in most cases you recover very quickly in new sales, they’ll design an SEM strategy that brings more and more customers to your store.  Our job is to get your potential clients to your website. Your job is to explain and display your products in a fashion that will lead to conversions.

Search engine marketing is a powerful tool!  What are you waiting for? Get in touch with us at  or 289-259-8059. Together we’ll create a SEM campaign that can leave your major retail competitors in the dust and improve your bottom line dramatically.