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What Is SEO and Why Is It important?

 

SEO, or search engine optimization, refers to the process of increasing your website’s position on a search engine results page (SERPs).  You likely know from your own experience on the web that sites ranked on the first page get a lot more traffic than those on subsequent pages.  In fact, it’s the top five ranked sights that get most of the business. This is true whether you’re using Bing, Google or Yahoo. There are a number of actions you can take to optimize your site and improve your search engine ranking.  Having an effective SEO program is an important element in growing your business.

What are the benefits of effective search engine optimization?  Here are several:

  • An effective SEO basics program increases the traffic to your website

  • People trust search results, the higher the ranking of your website the more trust and more credibility for your service or product

  • SEO results are low cost, these ‘organic’ listings are essentially free when compared to the cost of Adwords and pay per click (PPC) advertising

  • You get a better ROI than normal ads and can take your business to the next level

  • There are more than 600 million websites on the Web, you want yours to stand out

  • Your competitors are using SEO marketing, don’t let them get ahead of you in this area

  • Approximately 60% of sales go to the first results on Google. Securing that top spot with search engine optimization will be important to your business.

  • Once you ‘win’ that top spot you can maintain it with a bit of tweaking and upkeep to ensure that you maintain a healthy traffic flow to your site

  • For a nominal cost, any SEO company can provide you with analytical data that helps you better understand the potential clients who are accessing your site and the keywords they’re using while looking for your product or service.

Digital SEO marketing is becoming more important each year and can become a dramatic weapon in your digital marketing toolbox.  When handled by a dynamic SEO company like Geek Certified, this organic channel gives more SEO meaning and force to your overall advertising and marketing campaign.  Get in touch with us at 289-259-8059 or info@geekcertified.com. We’ll take you well beyond SEO basics.  

 

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More About An Effective SEO Marketing Program.

It may be difficult to believe, but when Google assesses a webpage for ranking it considers over 200 factors.  So the quality of your online presence, as well as the organization and content of your webpages are very important in getting a top notch ranking on this powerful search engine. It’s important that search engine crawlers and algorithms can easily read and rank your webpages if you want to rank high up on a SERP.

At Geek Certified we can maximize your impact on the web and increase traffic to your site which can lead to more sales.  One of the ways we’ll do this is by creating or polishing your SEO marketing approach.

We’ll check and optimize your technical SEO which will improve your site for search engine crawling and algorithms.  We’ll increase your on-page SEO impact and make certain your site ‘speaks the language’ of search engines by polishing the meaning and context of your text. The team at Geek Certified will pay special attention to headings, titles and keywords that are read easily by web crawlers. We’ll review and add to your off-page SEO which helps to promote your site and involves techniques well beyond design and content.  We’ll establish links to your site from trusted and authoritative sites that will add to the ranking of your website by web crawlers and search engine algorithms.

At Geek Certified we’re proud of our excellent record in the SEO marketplace.  We can create a powerful online presence for your service or products. This will help you move to the next level of sales.  Why not get in touch with us? We’ll help you grow your business.