There’s no denying that the internet is a force to be reckoned with. In 1995, less than 1% of the world’s population had an internet connection. Fast forward to today and about 40% of the world can jump online to browse the web.
It’s almost more common than not to see someone glued to electronics these days, whether it’s a cell phone, tablet or laptop. But next time you see someone that doesn’t look like they would be able to have their device pried from their hands, they may be on social media looking at your business.
What is “Social Media”?
The term “social media” reaches far beyond popular social networking platforms like Facebook and LinkedIn. According to Merriam-Webster, the definition of “social media” is “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content”. So what does this mean for your business?
This means that social media is not just using Twitter, YouTube and Instagram – it also includes the use of forums, blogs, photo sharing platforms, chat applications, business networks, and so on. In other words, the list of social media platforms you and consumers can choose from is vast.
Popularity of Social Media
Internet marketing is the fastest growing form of direct marketing in the digital age that we live in today. There are dozens of social media applications easily accessible to the general public with new ones being built every single day. However, individuals that are recognized social media speakers see eye to eye about some that are the most popular, including:
Introduced to the general public (beyond Ivy League universities) in 2006, there are currently almost 1.8 billion active Facebook users worldwide, which equates to about 23% of the world’s population. With the addition of about 500,000 new users every day, Facebook is undeniably the most engaged social network.
Launched in 2010 and bought by Facebook in 2012, Instagram currently has more than 400 million active users. Although about 50% of brands are on Instagram, this is expected to grow to almost 71% by 2017. In addition, brand engagement is 10 times higher on Instagram than Facebook and 84 times higher than Twitter.
Available as of 2010, there are over 100 million regular users on Pinterest every day and about 75% of users made a purchase on or because of Pinterest.
Created in 2006, Twitter currently has approximately 313 million active users per month and over 1 billion accounts have been created. What’s interesting to note is that the average Twitter user follows 5 businesses.
Activated in 2005, this popular social media platform has over 300 hours of video uploaded every single minute and there are over 1 billion mobile video views per day!
Your business can be more social and engaging – and you have the opportunity to learn how.
Scott Wilson is the Founder and CEO of Geek Certified with extensive experience in internet marketing and recognizes the importance of businesses investing in social media marketing. Scott has hosted a vast number of social media workshops and has been hired by many companies locally and overseas as a social media speaker to share insights, personal experience and tips to creating a successful social media marketing strategy.
As a social media speaker, Scott has extensive knowledge of the benefits to using social media, including (but not limited to):
Improved search engine rankings.
The most popular search engines (such as Google) may consider a company’s social media presence as a factor when calculating its search engine rankings. With that in mind, having a strong social media presence might prove to search engines that your brand is credible and legitimate.
Increased brand value.
Your brand will become more authoritative to new users when more people talk about you on social media. As people talk about you in posts or share photos taken at one of your locations, this could strike an interest in potential consumers.
It is important to remember that when people talk about your brand, it might not always be pleasant. Many people use social media to express their opinions of or recent experiences with a business, but this provides you with exceptional opportunities to reach out to unhappy customers to resolve an issue or turn a bad experience into one where they will give your business another chance. You also have the ability to be openly grateful and appreciative to the people that provide you with positive reviews.
Most social media speakers can agree that businesses using social media will likely experience improved brand loyalty. To be brief, if your customers can “follow” you through social media, your brand appears to be trustworthy and credible and, as a result, they are more likely to be loyal to your brand.
Yes, social media platforms like Facebook and Instagram have opportunities for businesses to use paid advertisements, but it can still be substantially less expensive compared to other marketing methods. Beyond paid advertising, it is free to create accounts and pages on many social media platforms.
Social media speakers typically mention the fact that social media creates more opportunities for businesses to create conversions from customers, new or old. Every post your business publishes on social media platforms, you are creating an opportunity for positive interaction that is most likely going to generate a conversion. Why, you ask? One reason there is a higher likelihood for posts to result in conversions is because brands interacting on social media appear to be more like people, not businesses – and people want to do business with other people. Studies have also shown that social media has a 100% higher lead-to-close rate compared to outbound marketing.
…and we don’t mean chewing with your mouth closed or not interrupting someone while they’re talking (albeit those are considerate things to do!).
Scott leads social media workshops and presents as a social media speaker with expertise about important things to consider when investing in social media marketing, including:
The choice is yours.
Beyond the more popular social networking platforms, there is a large number of social media websites and applications you have the opportunity to use – and you should choose wisely. One important factor you should consider is the demographics you would like to reach. If your intention is to increase engagement with women between 20-35 years old, Facebook and Instagram would be worth your while. On the other hand, if your intention is to be more engaged with women between 50-65, using those networks may not be as successful. Either way, the choice is yours.
Content strategy is vital.
Other social media keynote speakers would agree in saying that using multiple social media platforms can be beneficial (and hopefully profitable), but it will certainly stress the importance of ensuring activities and content align. This consistency will help to eliminate any doubts consumers may have about your brand’s credibility.
Be a person, not a business.
Scott has a great way of portraying the importance of knowing “how to be social” as a social media speaker. He thoroughly understands the significance of being active, humble, honest, and interesting on social media.
Whether you’re planning your next Annual General Meeting (AGM) and would like to have a social media keynote speaker present to the attendees or you’re interested in hosting a social media workshop for your colleagues at your office, Scott and his expertise are ready to help!
Contact us today by calling 289-259-8059 or email us at firstname.lastname@example.org.
It’s time to consider learning more about social media marketing from Scott Wilson’s extensive knowledge – schedule Scott to be your social media speaker today!