The Importance of Video in Your Internet Marketing Program

The facts are in.  Video is one of the most popular ways for potential clients to consume information.  It’s much more effective than text in terms of engagement and the presentation of information about your product or service.  Video marketing is a powerful way to promote, explain, brand, and grow your business on line. Let’s consider some of the facts regarding the use of videos in an online ad campaign:

  • 90% of users say that videos are important in making a decision about purchasing a product.

  • Social videos generate 1200% more ‘shares’ than text and images combined.

  • YouTube, the second most watched social media vehicle after Facebook, suggests that video consumption rises by about 100% every year.

  • Over 80% of online marketers use video content. Don’t be left behind!

  • Facebook plays 8 billion video views on average per day.

  • A majority of senior executives prefer to watch a video rather than read a text presentation about a specific product or service.

  • Viewers retain over 85% of a message when they watch it in a video and about 10% when reading it in text.

  • Many people shop on their mobile phones. Over 80% of mobile video viewers share content with other people.  Videos placed on your website will be available for sharing with others.

People understand and assimilate information more readily when it’s presented in a video. The consumption of information on a video is a skill that’s grown with the coming of the Internet age.  You can improve your online marketing effectiveness by including videos on your website. The team at Geek Certified are talented in video production. Get in touch at 289-259-8059 or   We’ll get started on increasing the power and sales numbers from your online presence once we add videos to your site.

We Offer a Full Range of Online Video Production and Services

At Geek Certified we’re proud of our reputation in the marketplace for creating dynamic and fruitful websites for our clients.  We’re pleased, and so are our clients, when their sales figures take off once we launch their site with attractive and effective videos. We offer a full range of video services including:

  • Video editing to increase the impact for our clients who may already have videos on their websites.  We can refresh, update and reconstruct videos at a minimal cost.
  • We produce effective Timelapse videos to show dramatically how your products might be used.
  • Video animation is one of our specialties. It is an effective marketing tool.
  • The power of video testimonials is often underestimated by our clients.   But our research tells us that a happy customer talking about a product increases trust level in other potential clients and leads to more conversions.
At Geek Certified we’ve been leaders in the marketplace when it comes to producing powerful websites including a variety of videos.  Get in touch with us at 289-259-8059 or  and we’ll get the cameras rolling.  Then watch your sales numbers hit targets you only dreamed about.